"We were looking for a partner who can meet our need for cutting-edge technology and allow us to grow our business without high initial investments or long-term commitments.

Transcoding is the direct digital-to-digital conversion of one encoding to another. This is usually done in cases where a target device does not support the format or has limited storage capacity that mandates a reduced file size, or to convert incompatible or obsolete data to a better-supported or modern format.